Wheat Thins Gets Spicy with Tracy Morgan and Alex Trebek

In an ever growing age of commercials that don’t seem to have much to do with the product, Wheat Thins has actually broken the mold a little bit.   This commercial, while a little on the strange side is doing exactly what is intended.  Their star, Tracy Morgan, is known for being a little out there.

So they took a simple concept of Tracy just being his weird self looking for his invisible pants while observing his gerbils.  But all the while he’s eating his Spicy Buffalo Wheat thins.  The point of it all?  Just “do what you do” and eat your snacks while you do them.

In another clip we see Alex Trebek is just “being Alex Trebek” at a cocktail party. And what’s he doing? Holding Wheat Thins! We Love that.

Very smart if you ask me.